Custom Formulation

Custom Formulation.
Your Competitive Edge.

Whether you're a social seller ready to create your own product or an audience-driven founder turning your concept into reality, we'll help you develop a custom formulation that sets your brand apart—and reflects your unique vision.

Book a Discovery Call
Download the Latitude Cosmetics Founder's Guide to Custom Formulation
20+ years of formulation experience
Work directly with expert formulators
MoCRA-compliant from day one
Who This Is For

Custom Formulation Is For You If...

Social Sellers Ready to Build Their Own Brand

You're crushing it as a TikTok affiliate or Amazon seller, but you're ready to create your own product instead of promoting someone else's.

You need:
  • A custom formulation that differentiates your brand from what you're currently selling
  • Expert guidance on ingredients, texture, and scent that will resonate with your audience
  • A product you control — so you can keep 60–70% margins instead of 10–20% commissions

Audience-Driven Founders Starting from Scratch

You have an audience, influence, and a compelling product idea — but you don't know where to start.

You need:
  • A brand-building partner who will guide you from concept to launch
  • Expert formulators who will educate you on ingredients and help you make informed decisions
  • A custom product that reflects your unique vision and resonates with your audience
How It Works

From Concept to Launch:
How We Develop Your Custom Product

You don't need to know chemistry, supply chain, or regulatory compliance.
You just need a vision and the willingness to invest in your brand.
We'll guide you through the rest.

1

Talk to Our Business Development Team

We'll ask about your concept, target audience, budget, and goals. We'll set realistic expectations and tell you upfront if we're not a fit.

No pressure. If we're not the right partner, we'll tell you.
2

Work with Our Expert Formulators

Our formulators will explore your concept, ask about your target audience and ingredient preferences, and offer ideas on the spot. You'll learn about trending actives, texture options, and compliance requirements.

You're working with the chemists who will create your product — not just salespeople.
3

We Create Your Custom Product

Based on your concept and our consultations, we'll develop a custom formulation that's tailored to your target audience's needs, MoCRA-compliant from day one, and unique to your brand (not a generic formula). We'll send you samples, gather your feedback, and refine until it's exactly what you envisioned. We offer three sample rounds. (Most clients finalize after two).

Your product. Your vision. Your brand.
4

We Source the Right Packaging

We'll help you find packaging that fits your brand, timeline, and budget. Whether that's custom packaging that sets you apart or high-quality stock options that get you to market faster—we'll guide you toward the best choice for your situation.

Packaging decisions that move your brand forward.
5

We Manufacture at Scale

For your first production run: 2,500+ units manufactured with consistent quality you can count on, batch after batch.

Consistent quality. Every single time.
6

We Celebrate Wins and Solve Problems as a Team

When you're ready to expand your line, we're here to brainstorm with you. Because at the end of the day, if you succeed, we succeed.

If you succeed, we succeed.
What We Make

Product Types We Specialize In

We create custom formulations for a wide range of skincare and body care products:

  • Serums
  • Cleansers
  • Lotions
  • Creams
  • Moisturizers
  • Oils
  • Targeted Skin Solutions & Correctors
  • Professional-Use Formulations
  • K-Beauty & Culturally Driven Beauty Trends
  • Balms
  • Masks
  • Exfoliants
  • Treatments
  • Body Care
  • Shampoos
  • Conditioners
  • Scalp Serums & Exfoliants
  • Pet Care

We specialize in globally informed cosmetic development, with deep expertise in K-Beauty innovation, Ayurvedic botanical traditions, and culturally driven beauty trends.

What We Don't Make: We don't formulate pressed powders, makeup, or lipstick.
Two Paths

Two Paths to Your Custom Product

Depending on where you are in your journey, we can help you
in two ways:

Path 1

Starting from Scratch

Best for: Audience-driven founders with a concept or idea

You'll work directly with our expert formulators to develop something completely custom to your brand and audience.

  • Brainstorm ingredients based on your target audience and their needs
  • Develop custom texture, scent, and sensory experience
  • Select trending actives that give you a competitive edge
  • Ensure MoCRA compliance from day one
Path 2

Reverse Engineering

Best for: Social sellers who want to create their own version of a product they're currently promoting

With a sample and the ingredient list (legally required on the label), our expert chemists can analyze and replicate the product — often with improvements based on better ingredient sourcing or more effective actives.

  • Analyze viscosity, active ingredients, and sensory feel
  • Recreate with cleaner ingredients or better actives if needed
  • Refine samples (up to 3 rounds)

Please note: The new formula will be specifically optimized for our manufacturing systems and processing methods. While formulations can be adapted by qualified manufacturers if needed in the future, our goal is to ensure seamless, long-term production with us.

Why Latitude

Why Founders Choose Latitude for Custom Formulation

Direct Access to Expert Formulators

You work with our expert team who will educate you on ingredients, guide you through decisions, and flag potential issues before they become problems.

MoCRA-Compliant from Day One

We build compliance in from the start — not add it later. This means you won't have to reformulate when you're ready to scale into retail.

Ingredient Expertise That Gives You an Edge

Our formulators track trending actives and can help you select ingredients that differentiate your brand. Not all ingredients are created equal — we'll explain the difference and help you choose what's right for your formulation.

Partnership, Not Transaction

We're not just manufacturing your product — we're partnering with you to build a brand. We'll guide you through decisions, steer you away from costly mistakes, and celebrate your wins as a team.

Investment

What to Expect: Investment & Timeline

Formulation Fee

$4,100

Covers custom development or reverse engineering, including multiple rounds of samples until you're fully satisfied with your formulation.

First Production Run

$15–25K

Includes 2,500+ units and the right packaging. You don't need to be selling 2,500 units per month — many brands order this quantity to cover several months of sales.

Timeline

3–6 months

From discovery call to finished product in your hands. We'll give you a realistic timeline based on your specific project — no surprises.

We're built for brands ready to scale, not test. Our minimums ensure consistent quality, cost-effective production, and a manufacturing partnership that can grow with you. Price range stated is typical. Actual pricing varies from project to project.
Let's Get Started

Ready to Create Your
Custom Formulation?

See if you're a fit. Book a discovery call with our business development team.

  • Fill out our pre-qualification form (2 minutes)
  • If you're a fit, book a discovery call with our business development team (30 minutes)
  • If we're aligned, we'll schedule a formulation consultation with our expert formulators (30 minutes)

No pressure. If we're not the right partner, we'll tell you upfront.

See If We're a Fit Book a Discovery Call